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Posts Tagged ‘Scott Pioli’


The divisional round of the NFL playoffs are over. In many ways the legacy of Bill Belichick was on display. The Patriots, led by Belichick took their division and won a bye week yet again, for a long streak of dominance among a division filled with the futility of other teams leading to frequent turnover. Once again the Patriots are in the AFC championship game. Either they are the Steelers will go to a record 9th Super Bowl.

The team the Patriots beat, the Texans, has a coaching staff stacked with former Patriots’ coaches and players (O’Brien, Crennel, Larry Izzo, and Mike Vrabel). The team the Steelers beat, the Chiefs, had former Patriots’ Director of Player Personnel Scott Pioli as their GM for 4 years. While the Chiefs struggled during his tenure, many of the key players for this team were acquired by Pioli.

Pioli is currently the assistant GM for the Atlanta Falcons who also won their division, got a bye week and defeated the Seahawks to advance to the NFC conference championship against the Packers. The Falcons’ GM is Pioli’s old friend from the Browns and Patriots (both under Belichick), Tom Dimitroff.

Half of the teams in the divisional round came from the same organizational roots!

This organization is the subject of Michael Holley’s book War Room: The Legacy of Bill Belichick and the Art of Building the Perfect Team. Holley spent a year with the team researching his earlier book, Patriot Reign. He wanted that book to be about Belichick. It has paid off for a growing number of books. Contrary to common opinion, Belichick isn’t self-absorbed and keeps wanting Holley to write not about him but about the organization.

In this book, Holley focuses on Belichick, Pioli and Dimitroff. He provides some biographical information, particularly as he introduces Piolo and Dimitroff, and traces their relationships, how they achieved great success together, and how they’ve been building teams since (when this was written, Pioli was still with the Chiefs).

There is plenty of interesting information about football as Holley retells how some key seasons unfolded. It covers some key drafts as well, bringing you into the process to better understand it. It isn’t just about successes. You see that in drafting disappointments Laurence Maroney and Chad Jackson, Belichick tuned out the scouts who were raising red flags. You discover Belichick is not the man you see or typically hear about, but that is rather is “stage personae”. Behind the scenes and to his friends he is seen as having a great sense of humor and caring about the people he works with, often providing them with advice.

Reading this book you get a better sense of why so many organizations flounder, or lack consistency. Their organizational games of musical chairs, approach to scouting, focus on the short-term instead of the long -term too, are here to see.

I think this book extends beyond football. There are some principles to appropriate for other organizations. While it is about football, it is about more than football. Success begins with people, identifying people with both skills and character. This is not simply players but the whole organization. Belichick, for instance, hired Pioli to a low level position and watched. He saw a guy driven to know more, do more. Pioli quickly rose as Belichick tested him and he passed those tests. Belichick largely develops staff from within instead of importing people from elsewhere. This way you know if they can actually do the job, not just interview well (a problem not just in football but in most organizations). Evaluating players is not just about skill, but character (the flaw in the Maroney and Jackson picks for instance). Players are not evaluated in the abstract, but in comparison to current members of the team. The idea is whether or not they make the team better in both the short-term and long-term.  The focus is not on “stars” but depth, spending your money so you can survive the attrition of an NFL season instead of floundering because a few key guys are hurt.

I don’t want to give it all away. I want you to read the book. It is interesting as well as informative. There is more here than just the “inside story” on some draft picks (though that is interesting too). There is organizational wisdom for those with ears to hear.

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For most of my life the New England Patriots just weren’t very good. They somehow managed to get to two Superbowls but I never expected them to win either of those games.  They showed promise in the late 70’s but Oakland and a few horrible calls took care of that.

For the last fifteen years they have been most successful team, making the playoffs every year but two, six Superbowl appearances and 4 Superbowl victories.

Some people want to “blame” it all on cheating, but that is too easy. In the book Patriot Reign, Michael Holley looks at how this franchise that only frustrated its fans became one that frustrated the rest of the league. He wanted to do a book on Bill Belichick, but at his request it also became about the other coaches, players and the owners who built a champion.

After their first Superbowl victory, Holley decided to write the book and took a year shadowing the team. He sat in meetings and was given pretty much unlimited access (they also did not edit the material). He was disappointed when they failed to defend their title, but the returned to championship form the next year. This was a great “plot” twist and added more material as he could examine how Belichick “rebuilt” the Patriots.

Holley begins his account with Belichick. He offers you the side you don’t see. He doesn’t make him out to be a saint, but simply another side. He does have a sense of humor. He considers press conferences as part of the game plan and prepares for them- what he will and will not say.

“Let’s put it this way: when you’re the head coach, you’re the head coach twenty-four hours a day, seven days a week. No matter what happens, it’s on your watch and, to a degree, it’s your problem.”

Belichick’s development as a coach took time. In 1989 when he interviewed for the position as Arizona’s head coach he didn’t quite understand all that it took. He learned from his mistakes in Cleveland, and what kind of owner he wanted to work for if he got the chance again. That is why he picked New England over the Jets (and to get out from Parcells shadow). During his time there under Parcells he would talk with Kraft about any number of subjects (something Parcells didn’t do with Kraft). He knew the man he was, and Kraft knew the man he was. He almost offered the job to Bill instead of Carroll when Parcells left. He faxed the request to talk with Belichick to Parcells before Carroll even had his press conference after his last game as head coach. They have successfully collaborated ever since.

Holley then moved into the reconstruction of the Patriots, including the drafting of Tom Brady. The Patriots were a mess: over the cap, filled with fiefdoms in the locker room and offices. They were like the Red Sox under prior owners. The players were spoiled and didn’t know it.

“Rehbein described him as a winner, a leader with a good attitude. The quarterbacks coach told Belichick that if a decision had to be made between the two, he would give the edge to Brady. Belichick had studied the tapes and felt the same way.”

That first draft was key. But since Holley wasn’t hanging out with them then, he focuses on one player. They were looking for a back up for Drew Bledsoe. Bill and Ernie Adams had listed the characteristics of what they considered the perfect quarterback. They had narrowed the search down to two prospects; Tim Rattay and Tom Brady. So Belichick dispatched his QB coach to work them both out. During the 6th round the draft they saw that Brady’s name was still there. “Brady shouldn’t be there. He’s too good.” They didn’t think Brady would be a starter, much less a superstar when they pulled the trigger on pick number 199. Brady fit the characteristics they listed months earlier.

Soon it was a repeat of his years in Cleveland. The established and (sort of) loved starter was being surpassed by the understudy. In Cleveland it was part of  Belichick’s undoing. In New England circumstances forced his hand so that people weren’t enraged. Bledsoe had the big arm, and big contract, but he was making costly errors- something Bill can’t stand.

“Under Belichick, all Patriot jobs could be classified as temporary. They were earned and held by performance, not status or longevity. Belichick didn’t go out of his way to antagonize stars, nor did he do anything special to accommodate them.”

While externally it was an “easy” transition. The fans were not clamoring for Bledsoe because the team just kept winning. Internally it was a different story as Bledsoe was not a happy camper. Since Rehbein had died the previous summer, Bill was serving as the QB coach. Those were often tense meetings.

“I never want to be on that crawl at the bottom of the screen: ‘Patriots quarterback Tom Brady arrested…’ I never want to look like an ass who let down my family, my teammates, and my organization.”

As an aside, the above quote is part of why I don’t believe Brady would cheat, or ask anyone else to cheat. A fierce, driven competitor to be sure, but one who is also driven by honor. Cheating would make him look like an ass, and that just isn’t an acceptable outcome for him.

Holley takes us to the Superbowl against the Rams. He discusses how the coaching staff dissected their offense. They saw how deception functioned in the offense. Belichick identified their 5 passing concepts, and that Faulk was the most important player out there- no Warner. He boiled it down to applicable concepts for the players. In the midst of this Holley briefly discusses the mysterious Ernie Adams, with whom Belichick went to college.

After the victory against the Rams, Holley became a frequent sight in the complex. As a result, he begins to write about how they evaluate the team, players, free agents and draft picks. This is the real strength of the book. Particularly after the 2002-3 season. In some ways they were drunk on success, thinking they could just turn it on again but they couldn’t because they were too old and too slow. They needed to reload one year after winning it all.

“The essence of Belichick is that he is a problem solver.”

In all of this there are small sections on players like Vinatieri and Fauria, and key figures like Pioli. He talks about the Lawyer Milloy situation which led to the silent feud with Tom Jackson.

All in all this is a very interesting read. You can learn, not only about the Patriots, but football through the anecdotes. You find overall commitments to process that work more often than they don’t. I enjoy learning how people approach their work. That is what make the recent Parcells biography so interesting. I am eager to read Holley’s 2012 follow up, War Room, as a result.

This isn’t a book for children. Unless you are Tony Dungy, football culture is quite colorful and crass. As a result there are more than a few curse words, and slang for sexual acts. This is unfortunate. While it adds to the realism, I wouldn’t want to give it to my son for quite some time.

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